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WESTLIGHT COLLECTION
Inspired by the golden west light of Portugal. Located in desired and sought-after destinations. Designed with our passion for boutique hotels. Welcoming each guest with Westlight warmth.
The Westlight Collection brand is a natural fit for uniquely positioned, small to medium-sized properties, in the upscale hotel market, that are true to their destination, decoration and services.
The Westlight Collection brand name evokes the power and radiance of the iconic golden light that bathes Portugal - in whichever destination. It empowers independent properties - while respecting their own identity and unique story. It conveys trust, know-how and consistency.
The W logo — in timeless black, with its elegantly designed cursive W - reflects the desired intimate guest experience. The brand claim "You are always welcome" endorses the importance of a highly personal approach to hospitality.
The Westlight Collection brand is an umbrella brand, under which for each property finds its appropriate niche. The property’s sub-brand and its base colours are based on the property name, location and interior design - as well as the property’s personality and characteristics.
